What investors look for in a startup | Ali Akram

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It’s a stark reality for many close startups in her childhood. Two common reasons for failure are that they either failed to meet a market need or failed to attract enough financial investment to sustain their business. Sometimes these two reasons can be related.

If your startup can’t convince investors that its products or services can meet demand, it can be more difficult to secure the investment.

Let’s look at some common sources of investment:

Family and friends: Some of the most successful companies in the world have been kickstarted out of the pockets of friends and family. Jeff Bezos, of course, accepted around $300,000 from his parents to start Amazon. To avoid embarrassment, treat every investment made by people you know as a documented business transaction with clearly identified risks and rewards.

Traditional banks: The big banks are the most convenient sources of funding. However, they can be risk-averse and examine multiple metrics.

Online Lenders: Many startups turn to online lenders for support after failing to get funding through traditional options as such lenders can guarantee quick loans. However, some online lenders hide predatory terms in contracts to trap startups and other small businesses in debt.

Angel investor * inside: Individuals with net worth of at least $1 million and annual income of $200,000 who invest their own money in startups are classified as accredited angel investors. Accredited angel investors can invest in your company at any time and use their personal experience to offer mentoring.

Venture capitalist: Venture capitalists usually invest an investor’s money in a startup that is already reasonably established. Venture capitalists typically invest more money than angel investors, but expect a higher return. They may also have more requirements than angel investors, such as B. A seat at the directors’ table.

Many entrepreneurs start with personal savings before looking externally to get the right message across to investors. For example, Regan McGee, developer of the disruptive real estate marketplace Nobul, started his company with 15 years of personal savings. The real estate maverick used the funds to create a product demo and mobile app that wowed real estate agents, developers and agent owners.

Your startup needs to have that too strong corporate governance. A charismatic leader with a strong vision is more likely to successfully court investors. It’s also helpful to reach out to investors who understand your industry.

Additionally, investors will be looking for a strong investment pitch. Consider practicing your pitch with your partners before reaching out to potential backers. Investors will also want a strong business plan with accurate financial projects and proper market research. Above all, they want to see a strong value proposition.

In conversation with Outstanding crewMcGee shared that “a key element to any business venture is the ability to meet a need.”

Some investors also want to see a business exit strategy. In layman’s terms, this is a plan for an investor to liquidate their stake in the startup in the future in order to turn a profit. The exit strategy must have a timeline and a forecast return on investment.

Although investors generally invest more money in companies, they also invest in fewer Company. As the competition for investment intensifies, your startup needs to line up all of its ducks before approaching financiers. After all, you may only have one chance to impress.

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